When you think of advertising, what comes to mind? Is it the giant billboards that tower over the freeways, encouraging you to call personal injury attorneys? That annoying pizza-shop jingle that you can’t seem to get out of your head? Or maybe a super-clever television advertisement that is making the rounds on social media?
Mass media advertising like this works, but it’s also pricey. If you have a small or local business, chances are that a TV spot, professionally produced radio jingle or full-page magazine ad is out of your budget. That’s OK. You can get great results from some smaller scale, hyper-local advertising tactics. Let’s take a look.
You have probably been approached by coupon book salespeople before. Maybe you’ve even bought a coupon book yourself. They are often sold as fundraisers for schools, church youth groups, and other organizations, and contain coupons good for percentages off or buy-one-get-one deals at lots of different national chains and local businesses.
Here’s why coupon books are a good idea when it comes to advertising your business: a lot of people buy the books, but not a lot of people redeem the coupons. When they do visit your business to get that BOGO froyo or 20% off purchase, it’s still a good investment for you, since that discount might be bringing them through the door for the first time — or helping earn the loyalty of existing customers.
Did you know that the Welcome Wagon is still around? This company, which helps to connect local businesses with people who have just moved to the area (and vice-versa!), has been around since 1928. Over the years, Welcome Wagon has evolved along with the times, and now offers digital marketing solutions as well as tried-and-true print techniques.
Check out some Welcome Wagon reviews to get a sense of how they have made a big difference for small businesses all across the country!
Direct Mail Marketing
Given how much time people are spending on Facebook, Pinterest, and Instagram, it would seem safe to assume that social media marketing — and even paid advertising on these and other popular platforms — is where you should be spending your marketing dollars. But that’s not necessarily so.
It turns out that good old-fashioned direct mail marketing is still remarkably effective. In fact, it may have even gotten a bit of a boost from its internet-based competition: there’s something of a saturation effect occurring with online ads. Getting a flyer or postcard in your mailbox, however, is becoming a rarity. That practically ensures that the recipient will look at it!
What do you think about these retro ways of drumming up business? Have you used any, or do you plan on it? Or are you putting your advertising budget toward online avenues? Let us know your thoughts in the comments, or follow us on social media to join the conversation there!