While businesses attempting to sell their products and/or services to other companies should always target key decision-makers in their efforts to get orders, it’s also worth considering how they can increase brand awareness among an organization as a whole. A good way to do this is to offer promotional gifts that appeal to office-based staff.
Indeed, the distribution of promotional products has long been a popular technique for organisations of all sizes and across a range of industries to generate a buzz among a target audience, whether it’s new or existing clients.
According to studies from the British Promotional Merchandise Association, 69% of senior marketers deploy promotional items in their sales and marketing campaigns because they “target customers effectively”. Senior marketers like the fact that promotional merchandise provides a lasting reminder of a brand, call to action or particular marketing message.
They also like the fact that promotional products have a “low point of entry” – for example, 500 printed pens can cost less than $300 – and the fact that promotional items are relatively cost-effective (studies indicate that the “cost per impression” for promotional gifts is lower than other forms of offline advertising, such as TV and radio).
But which promotional gifts are best suited to office-based staff? Here’s a few options:
No matter which promotional items you choose to distribute to offices, it’s vital that you print your company’s logo, call to action and contact details on them. By having clearly visible contact details and a logo on your promotional gifts, you can be sure that recipients will remember exactly who provided the items in the first place and, as a result, should be inclined to think of you in a more positive manner.
These are just some of the products that a business can utilize to improve how it is perceived among office workers, but if you can think of any more please share your thoughts below.
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