Do you currently own a business? Have you noticed that your sales are stagnant or decreasing? If so, it sounds like you need some ways to attract new business! Here are some of the best ways to grow your business effectively and cheap.
Build a Facebook Page
If you don’t currently have a Facebook page for your business, you are way behind. With millions of eyeballs on Facebook every day, it can be a great way to grow your brand for free! I have a friend that owns a dress shop downtown. She recently started to post pictures of her new fashions on Facebook and her sales have increased by 20%! As of right now, people can’t purchase her clothes online, but if they see something they like on Facebook, they’ll rush into the store and buy it immediately. It has been a great way for her to promote her new clothes without trying to rake people into the store from off the street.
Run Promotions
Everybody likes a good deal, so why not offer a promotion of 10% off your merchandise. Not only will it get more people into your store, but it will boost your sales both in the present and in the future. In order to promote your sale, you might want to use instantprint.co.uk/flyers-leaflets. They offer a great service for you to design and print your flyers or coupons at a reasonable price.
Set Up a Referral Offer
When people leave your store, they may or may not talk to their friends about their experience. But, if you set up a referral offer that would reward both your recent customer and their friend (who they bring with them next time), then you not only get a repeat customer out of the deal, but you also get a brand new customer into your store as well! So, the promotion could be that your customer receives 20% off their next purchase if they bring a friend – and their friend receives 15% off because it’s their first time there. It’s a win-win.
Improve your SEO
I understand that many of you don’t have physical stores. You might be an online only store. So how can you advertise to people and attract them to your site? The absolute best way is through Search Engine Optimization. When people are looking for something they need, they first head to Google and then perform a search. If your site is not on the first page of results, chances are that your potential customer will never find you! There are two key ways to improve your results in Google:
- Keywords – The first is the most obvious. You need to target keywords that will be searched when looking for a product like yours. One of the best things to do is to find what keywords are searched often, but don’t have a lot of competition. You can hunt these down with Google’s keyword tool or Market Samurai.
- Quality – Google rewards sites that hold people’s attention. If people get to your site and then leave in 2 seconds, chances are that Google is not going to put you at the top of their search results. Make your page look nice, and if there is content, be sure that it is helpful and is high-quality.
