According to AT&T, it’s for the “costs associated with selecting and activating your new equipment.” That sounds kind of silly considering that all they do is stick in a new SIM card into your phone (and in some cases, you are just putting your old sim card into a new phone)!
This fee sounds even more ridiculous when you go to an Apple store and have them do it all for you, without even taking the phone out of the box. So why is AT&T charging customers so much? Because they can.
The upgrade fee used to be $18, which I still think is very high, but the good news is that there’s a pretty easy way to avoid paying those pesky $36 fees each time you upgrade. When you have 5 plans on a family plan, that can add up very quickly.
I called AT&T and simply told the customer service representative that I saw the charge and that when I upgraded, the store manager told me that it would be waived. After looking at the notes (and not finding anything, obviously), the customer service rep told me that it wasn’t there, but that she could refund that fee for me.
Is it wrong to lie to AT&T to save money? Maybe. But is it wrong for AT&T to charge me $36 for an upgrade that they had no interaction with? I think so.
I tested with for a few others, including Lauren’s family, which had 3 upgrades on the same bill. The result? No problem, $108 removed from the bill. That’s a big deal!
Readers, what do you think of the $36 upgrade fee? Do you think it’s ok use my tactic?