Category Archives: Personal Finance

Three Surprisingly Effective Old-School Advertising Methods

When you think of advertising, what comes to mind? Is it the giant billboards that tower over the freeways, encouraging you to call personal injury attorneys? That annoying pizza-shop jingle that you can’t seem to get out of your head? Or maybe a super-clever television advertisement that is making the rounds on social media?

Mass media advertising like this works, but it’s also pricey. If you have a small or local business, chances are that a TV spot, professionally produced radio jingle or full-page magazine ad is out of your budget. That’s OK. You can get great results from some smaller scale, hyper-local advertising tactics. Let’s take a look.

Coupon Books

You have probably been approached by coupon book salespeople before. Maybe you’ve even bought a coupon book yourself. They are often sold as fundraisers for schools, church youth groups, and other organizations, and contain coupons good for percentages off or buy-one-get-one deals at lots of different national chains and local businesses.

Here’s why coupon books are a good idea when it comes to advertising your business: a lot of people buy the books, but not a lot of people redeem the coupons. When they do visit your business to get that BOGO froyo or 20% off purchase, it’s still a good investment for you, since that discount might be bringing them through the door for the first time — or helping earn the loyalty of existing customers.

Welcome Wagon

Did you know that the Welcome Wagon is still around? This company, which helps to connect local businesses with people who have just moved to the area (and vice-versa!), has been around since 1928. Over the years, Welcome Wagon has evolved along with the times, and now offers digital marketing solutions as well as tried-and-true print techniques.

Check out some Welcome Wagon reviews to get a sense of how they have made a big difference for small businesses all across the country!

Direct Mail Marketing

Given how much time people are spending on Facebook, Pinterest, and Instagram, it would seem safe to assume that social media marketing — and even paid advertising on these and other popular platforms — is where you should be spending your marketing dollars. But that’s not necessarily so.

It turns out that good old-fashioned direct mail marketing is still remarkably effective. In fact, it may have even gotten a bit of a boost from its internet-based competition: there’s something of a saturation effect occurring with online ads. Getting a flyer or postcard in your mailbox, however, is becoming a rarity. That practically ensures that the recipient will look at it!

Wrapping Up

What do you think about these retro ways of drumming up business? Have you used any, or do you plan on it? Or are you putting your advertising budget toward online avenues? Let us know your thoughts in the comments, or follow us on social media to join the conversation there!

Online Gambling Options

Sometimes you want to gamble without leaving home, but the array of choices can seem overwhelming. You can สมัครสมาชิก bk8 at home. There are steps you need to take to protect yourself while gambling online.

Sports Betting

Football (soccer as it’s known in the U.S.) is the most popular sport in the world. If you want to wager on Premier League matches, you can subscribe to bk8 or pick another online sportsbook. You probably find a game more thrilling when you have money riding on the outcome.

The U.S. Supreme Court issued a ruling in 2018 that allowed states to legalize sports betting. This fact means that the rules for betting on sports such as U.S. football vary from state to state. For instance, you can only engage in mobile betting if you are within a state that allows it.

Geolocation technology enables states to enforce their gaming laws.

Virtual Reality

Virtual reality is a major trend in the gaming industry. You can now find virtual reality roulette, slots, baccarat, and blackjack options. The quality of VR roulette games improved notably in recent years.

VR headsets and motion controllers continue to improve and produce more enjoyable outcomes. Virtual reality caters to the gamer that does not want to head out to a land-based casino just to play a few games. Expect casinos to expand their virtual reality offerings in order to take advantage of these trends.

Security Checklist

There are a couple of quick steps you can take to protect yourself from online scams. The first thing is to check and see if they have professional customer support. Reputable online casinos should have at least two methods of contact. A live chat option is desirable so you can quickly resolve any problems.

Look to make sure the connection is secure. A closed lock in the address bar indicates a safe connection. Examine a site’s payment options too. You want to see major credit cards and well-known e-wallets. You need to make sure you have recourse if there are any problems. 

Finally, do a quick search of its site to see if the online casino has a license. A gambling license means the casino has to comply with certain laws and regulations. Check for complaints on Facebook and Twitter too. If there are red flags that a casino is not legitimate, move on to other options.

Should You Consider Alternative Investments?

Most people are familiar with the standard investment options, including stocks, bonds, and cash. Some people might even have advanced strategies for their investments in those vehicles, but there are alternative investments that might be worth looking into.

Alternative investments include real estate, hedge funds, venture capital, and collectible assets (including art, wine, or rare coins).

Not all of these investment vehicles are open to all investors (some are limited to institutional or accredited investors), however some of them are. And if you’d like to diversify your investments further, it’s worth exploring these alternative options.

Diversification and New Opportunities

Since some of these investments are not correlated with stocks, it’s possible that some will rise during a recession, or possibly not drop as much. It simply allows you to put your eggs in different baskets so that your risk is not that concentrated.

In addition, since alternative investments are considered inherently more risky, that risk can oftentimes comes with more volatile returns. This could mean that the risk is worth it because you can be rewarded with higher returns.

Physical Assets

One of the more interesting alternative assets are tangible assets such as artwork, fine wine, precious metals, or collectibles.

Of these assets, fine art tends to be the most highly valued. While most people don’t have the money or expertise to buy an expensive piece of art, Masterworks allows investors to invest in a painting instead of buying the whole thing and having to deal with all that entails.

In some ways, it’s similar to buying stocks in that you own a small portion of the company (or in this way, a piece of art) and then you enjoy the increase in value when you sell.