When comparing various loan companies, you may ask yourself what are direct payday loans? They are a method of short-term financing to help you cover an unexpected financial shortfall. However, when looking for them, you need to make sure you are getting the best possible deals and that the loan companies are trustworthy evidently shown by their website. Multiple factors will act as indicators of trustworthiness, such as website layout, APR rates and minor details, such as correct spelling. There are around five to six price comparison sites that control the market share of search results of financial products, but they fall short when it comes to ranking for payday loans. Bearing this in mind, if you have a price comparison table, you would be more successful using loan engines, eligibility checkers, or calculators that lead you to comparison tables.
Look For Pages with More Content
When it comes to content within a payday loan website, landing pages of the most trustworthy, successful companies for payday loans are those of 1,000 words or more of content on the page. These should also be accompanied by price comparison widgets, such as sliders, containing information relating to the amount of money one wishes to borrow, and the length of time.
Other popular elements included in landing pages are tables that compare the cost of their products to competitors, calculators, reviews, bullet points, and one, if not many, call-to-action (CTA) buttons throughout the content on the page.
Is The Terminology Professional?
Whether you see terms like “direct lender”, “guarantor”, or any other loan related terms, make sure you understand the terminology before you opt for taking a loan out. Some terms are now rather outdated, so if a UK payday loan company is still using them, you could well see this as a red flag. Additionally, a sense of formality should be evident when taking out a loan. This is a professional, transactional agreement, which should be taken seriously. Watch out for elements such as sloppy language, informalities, and inappropriate jargon. Things such as these can help you identify an unprofessional, and in hand, untrustworthy lender straight away. If you are unsure about what language is deemed as informal, perhaps consult with someone close to you who can help you decipher whether anything seems off.
The Roundup
When it comes to choosing the best, or trust trustworthy, payday loan lender, there are various factors worthy of consideration. If you can assess them from the off by the quality of their website, this is a huge benefit. If you are still unsure, you can always seek help elsewhere. This can be from government sources, or external websites such as the Money Advice Service, who will gladly assist with your query.
Remember, if you plan to take out a payday, or short term, loan, you should only ever do this as a temporary means of acquiring funds. Additionally, if you find yourself in a situation where you are struggling for cash, seek external help, and use payday loans as a resort only if it is fitting to your current situation.
Suggested reading: 4 Tips to Reach Financial Stability
