6 months ago, I ranked the different personal finance rankings. I reviewed WiseBread’s Top Personal Finance Blogs, Money Crashers Top Personal Finance Blogs, the Technorati Finance Rankings, and the Yakezie Personal Finance Blog Network.
We had several different takeaways:
- Page Rank is not updated often enough, but that it’s an extremely useful tool for advertisers.
- MozRank is updated more frequently than Page Rank and is gaining more trust by some advertisers.
- Compete statistics don’t accurately portray traffic stats by itself, but it may be a decent comparison tool because it gets the relative amount of traffic right most of the time (when comparing two sites, for example, it typically knows which gets more traffic even if the prediction it makes is off).
- Klout is an excellent metric that measures social influence.
We also got some great feedback from Gyutae from Money Crashers, Will from WiseBread, and Financial Samurai of the Yakezie, all of whom helped gain some valuable insight into their process!
So let’s revisit and see what changes have been made!
WiseBread came out with new rankings on June 1st that update weekly, and I think they do a great job of deciding which blogs are at the top of their list. There has been a lot of movement, but the biggest development is that they removed Page Rank! That’s a huge change because it has now become a list that appeals more to users instead of one that relies too heavily on a possibly outdated metric.
I understand that we shouldn’t be using a metric that doesn’t reflect reality, but advertisers often base their campaigns off of Page Rank exclusively, so doesn’t it have some place in there?
My solution to the Page Rank issue is to include it on the list but not have it factor into rankings. I think WiseBread put a real focus on users which is fantastic, but adding Page Rank back to the metrics while giving it no weight would be ideal so advertisers would still use it as their go-to tool.
The Money Crashers list is much more comprehensive in that it includes corporate blogs, which isn’t included on any of the other lists. We have to decide whether that makes the list more or less relevant, but my opinion is that the personal finance rankings should be non-corporate blogs. Another issue with the rankings is that they doesn’t include Klout in their rankings, which makes me sad.
One plus for the Money Crashers rankings (that WiseBread doesn’t have) is that they include an RSS link next to each blog so you can click over and sign up for updates quickly.
The Technorati rankings have not changed much. It’s still a nice list, but with few features. I have slipped in these rankings, which is a good thing, but looking at the ranking of some blogs makes me want to cry foul.
The Yakezie rankings, which update daily (some information updates weekly), also include a link to the RSS feed for easy access. It also shows a true level of involvement in the community using the Belts of Honor system, whereby half a user’s scored is determine based on the number of comments a user has since inception.
The drawback to the Yakezie is that it’s exclusive. The list only contains 76 names, which is low compared to the thousands of Technorati blogs, the nearly 800 blogs listed in the WiseBread rankings, and the approximately 450 in the Money Crashers list.
Now that you know the positives and negatives, the recent changes along with the recurring issues, which ranking system is your favorite? Which is the most useful for consumers and which is the best for advertisers?