While many people may think that affiliate marketing is a thing of the past, the affiliate system of marketing is still a booming industry, with over four billion dollars in revenue coming in every year due to affiliate links. Just three years ago, Forrester Research showed definitely that consumers tend to view affiliate advertisements as more trustworthy and desirable than the very same advertisement being shown on the merchant website. With the low risk and high potential for mega earnings, affiliate marketing is a booming business even today.
Where Does an Affiliate System Come in?
In order to get paid, an affiliate must be able to show how many purchases at the merchant site were the result of a click on their affiliate link. Affiliate software is usually used, either on the part of the merchant, the affiliate, or both, to track clicks and conversion rates.
But there are many other ways that an affiliate system can help you manage your affiliate business and see huge success. Here are some things to consider about your affiliate software and about what you can do behind the scenes to manage your business.
The first thing that affiliate software can do for you beyond managing clicks and conversion rates is to provide a type of keyword research. When you first set up your affiliate business, you’ll need to do research into the keywords specific to your niche, to ensure that you’re optimizing your links or advertisements so that they will get good rankings in search engine results. However, research doesn’t stop once you’ve gotten started. The best way to keep your affiliate marketing business earning big amounts is to continuously research which keywords are working best.
With a good affiliate system, you can see which links or advertisements are getting the most conversion rates, and that can help you see which keywords you should focus on. Likewise, you’ll be able to see which links aren’t performing as well, and you can mark those keywords off your list for now.
Fraudulent behavior is common in the affiliate marketing world. Competitors or scammers will click through advertisements many times in a row on PPC advertisements, driving up your costs or making your advertisement disappear when your pre-paid budget has been used up for the day. These types of behaviors can also raise flags for merchants, who may decide not to work with you in the future if they think you’re trying to pad your income with fraudulent clicks.
Luckily, most of the top affiliate software options have fraud prevention features. They’ll alert you to the types of behaviors that you need to be concerned with; you can isolate the advertisement and either remove it from the page, or take other action to stop the fraud.
Enrich Your Own Business
If you are using affiliate marketing on your own personal business site, to create a passive stream of income while you build your company, there are many things you can learn about your company and niche from your affiliate system. For example: If you’ve chosen products specifically to benefit your target audience, you’ll be able to do a little experimenting before you unveil your own company’s plans. You can see what it is that your audience responds to best, and what kinds of discounts or special offers they are most attracted to.
Using the right affiliate software can be of major benefit to your affiliate business. Even if your affiliate program has its own tracking system, use software to curate your own information, and you could find much better success than your competitors.