For the past few months, I’ve been working for an online advertising company. Basically, people pay us to send them traffic. It works similar to AdSense and AdWords, but we have more control over the type of traffic you receive and over the quantity.
People come to us when they want to boost their traffic and they’re willing to pay for it. And compared to Google, we have very low rates, as low as 1/20th of a penny!
We get people who own websites with affiliate links, who sell their own product, or who want to get their name out there to the public.
There are some people who spend a lot of money, have a good business model, and are constantly refilling their accounts and buying more traffic. There are the people that make me smile.
However, there are others who spend as little as $1 a day trying to get a specific type of traffic, those who fit certain demographics or who search for obscure terms.
These people drive me crazy for a few reasons. I deal with a lot of accounts and any questions or issues people have, and I also get a small commission of the amount they spend with us. When they spend just $1 a day, it’s not really worth my time to deal with them.
The second and more aggravating thing for me to see is that these people are not turning their $1 into $5. If they’re lucky, they turn it into 20 cents. And by spending only a dollar a day, they’re effectively trying to make about 6 dollars a month.
Sure, it’s better than nothing, but those are their goals. And as much as I’d like them to spend more for selfish reasons, I also believe that they are setting their sights too low. It’s very likely that pouring more money into our system isn’t going to yield them better results, so I understand why they don’t want to spend more. But if that’s the case, they are in the wrong business.
We all must aim high with our goals. As I mentioned last week, I’m aiming to start a new company that is successful and brings in a profit. I am not hoping to make a few dollars a day, rather I am trying to build something real and sustainable.
I used to work at a job that paid me $30/hour. It was great, except that I could only work 3 hours a week. So while the hourly rate was great, it was not sustainable because my ceiling was far too low.
I encourage everyone to set their ceilings very high and not to spend too much time focusing on the small things in life. If we do, we’ll miss the big picture and waste our time when we could have been achieving something great.